IDEA is the world's leading membership organization of health and fitness professionals, with more than 22,000 members in over 80 countries. For over 25 years, IDEA has provided health and fitness professionals with unbiased data, pertinent information, educational resources, career development and industry leadership. IDEA's membership includes personal trainers, program and fitness directors, business owners and managers, and group fitness instructors.

The world is experiencing an obesity epidemic and society is recognizing the importance of regular exercise and eating a balanced diet. Today, more than ever, IDEA members are coming together to Inspire the World to FitnessŪ and making a daily difference in their communities. IDEA's philosophy is to share resources, ideas and inspiration with all fitness professionals and to make the world a healthier place.

IDEA brings the leaders in academics and technique to the industry through articles in the publications, conferences and educational products.